SUMMARY AND BACKGROUND
Bloordale Village BIA is one of 83 BIAs (Business Improvement Area) in the City of Toronto and is currently accepting proposals to create an inaugural neighbourhood publication.
This magazine will focus on creating a printed publication with transferable elements to digital platforms that highlights our community, primarily focusing on the member BIA businesses. Each member business must be listed in the publication at least once.
The purpose of this Request for Proposal is to solicit pitches from design firms and/or individual designers who can deliver a publication concept that meets these explicit audience goals and shares a passion for our community.
Extraordinary proposals will include an understanding of our history, mission, current brand identity, and the potential for a pivotal evolution in our print design that informs all our existing platforms moving forward. Ideal proposals will come from the communities we aim to reach.
Bloordale Village BIA was founded in 1976 and was one of the first BIAs formed in the world. Bloordale is an extremely diverse neighbourhood with a mix of creativity, grittiness, and good food!
Find out more about Bloordale Village BIA at bloordalevillagebia.com.
This Request for Proposal represents our requirements for a magazine that is deeply informed by multiple designers or a design team that offers perspectives and concepts from our target audience. Proposals will be accepted until 5 p.m. EST on March 11, 2020.
If the designer or design team submitting a proposal will be subcontracting any work in order to complete requirements for this project (such as photographers, graphic designers, etc), each instance must be clearly stated on the proposal. Details on each subcontractor, including name and a link to the subcontractor’s work, must also be included.
All costs should be itemized and clearly explained.
Contract terms and conditions will be negotiated upon selection of the accepted proposal. All contractual terms and conditions will be subject to review by the Bloordale Village BIA and will include scope, budget, schedule, and other necessary items as pertaining to the project.
PROJECT PURPOSE AND DESCRIPTION
Bloordale Village requires a visual design, layout, editorial team and photography team to showcase the member businesses alongside unique and positive elements of the community. There are so many untold stories and tales that lay within the neighbourhood that need to be captured and shared.
Design a publication that makes community members want to learn more about the businesses in the neighbourhood and visit them!
This design should incorporate the rich history of Bloordale Village. Subtle nods to the BIA’s evolution will be appreciated. The publication should be undeniably page-turning, with an even mix of photography, intentional illustration, and clear, clean use of type. Above all else, the publication should be a product that can never be mistaken for a real estate ad, or another toss-away flyer.
The scope of this project includes design and layout, editing, writing, photography and supporting in the sponsorship efforts to increase the revenue generated through selected ad placements.
The selected design team will be responsible for working with our BIA Manager and some Board Members to help guide some of the elements of the magazine and to make connections with individual community members or businesses.
The selected team will also be responsible for conducting necessary audience feedback and industry analysis. The following must be met to achieve a successful project:
Deliver complete templates for designing various types of interior pages (plus covers) of a full-color magazine/publication, which will provide a flexible but distinct structure to work with in designing the actual magazine.
Bloordale Village will provide notes, on an ongoing basis, summarizing work and decisions from the Marketing Committee or Board including:
REQUEST FOR PROPOSAL AND PROJECT TIMELINE
Please submit your proposals or questions to firstname.lastname@example.org.